How to Make Money as a UGC Creator

 

I'm sure you've heard this advice before, but it's worth repeating: If you want to make more money, do what makes you happy. If that means working a few extra hours at the office or taking on freelance work as a side gig, then go for it! It would be great if we had all the time in the world to spend doing whatever we wanted but life doesn't always allow us that luxury. So if your current job or lifestyle isn't bringing in enough dough by itself—or if other people are telling themselves "I can't afford something like that" when they look at our lifestyles—then pay attention because there are plenty of ways to earn more money without compromising your quality of life too much (or ever).

WHAT IS UGC?

UGC Stands for User Generated Content. Brands have been using user generated product reviews for promotional purposes for decades. Part of the recent surge in demand can be credited to Tik Tok, Where UGC often take the form of people casually filming themselves recommending a product or showing how to use it. Many brands see these kind of content as feeling authentic and native to the platform. 

Creators see UGC as a way to monetize the content creation skills even when they don’t have a significant following on social media.  For Brands, UGC is significantly cheaper than Partnering with creators for sponsored content an attractive incentive in the current uncertain economy. 

Influencers with less than 10,000 followers charged an average of $901 per sponsored posts in 2021, and that rate increased to $3000 for creators with an audience ranging from 50,000 to 200,000 followers. UGC, meanwhile, can cost between $125 to $500 per post depending on experience.

How to Get Started.

Do your research.

Analyze a brand's social media account. what kind of UGC are they using? How are they currently promoting their products and services? Also look at the ads that a brand is running, If they are putting ads spend behind certain UGC content you know it's good.

Build a portfolio.

You can build a portfolio for free on websites like Canva or Vimeo. Canva has so many free templates that can easily be edited to fit your style. The portfolio should include a professional or lifestyle photo and title.

Include examples of your work and a short description about yourself. If you don't have UGC examples start creating a variety of content using products you already have around your house.

Make sure your portfolio includes packages for videos and photos. For example:

$125 for one Videos
$200 for two Videos
$375 for three Videos
A $675 bundle package with five videos and 10 photos

Get your portfolio Infront of brands.

• Make sure you have a business email for brand communication only.
• Create a twitter account. Twitter is a great place to put your portfolio, interact with brands and find so many opportunities.

• Create an Upwork portfolio and copy paste everything in your Canva portfolio. Create a good profile and include key words.

• We all love Tik Tok and a lot of brands are trying to grow on Tik Tok, so reach out to brands on Tik Tok and post your work on Tik Tok. Get super familiar with their style and put yourself out there. brands will see your work. 

The good thing about UGC is you don't need followers. You just need to show your work so brands can see what you can do

for them and tell them how it will benefit them.

For example:

• Relatable content that their consumers can trust.
• Google some UGC stats and tell brands how your authentic content will help influence purchases.

This is not a get rich quick, scheme so take time to do your research before you start pitching to brands and creating content.